Home Staging: How Does It Work


March 5th, 2021

Working on selling your home? Home staging will help you sell your home. If your home is staged typically it will sell faster and for more money. Let’s walk through the basics of stage a home and if it’s worth it for your situation.

What Is Home Staging?

Home staging is a process in which professional home stagers—or sometimes even your own realtor—switch out, add, or remove furniture and decor from your home to give it a more modern, aspirational touch.

Think of it like marketing. A home stager knows the type of buyer who will be interested in your house, and they’re essentially decorating the space to appeal to that buyer to help your home sell faster and for more money.

Most potential buyers want to envision themselves in a fully-furnished space, not an empty house. And in many cases, buyers want to experience a potential home in a neutral sense—that is, uncluttered by personal items or decor that doesn’t fit their style. Home staging creates that environment.

Often, home staging begins with a consultation. During this consultation, the staging professional or realtor will come to your home, evaluate what buyers will like about it, and what should be done before listing photos are taken and the home is shown to potential buyers.

From here, the home staging process depends on your unique situation. The staging might be as simple as rearranging some furniture to open up your home and better utilize the space. Or it could more involved, like repainting the walls, removing personal clutter, and furnishing entire rooms.

Home staging might be as simple as rearranging some furniture to open up your home and better utilize the space.

There are pros and cons to staging a home that you’re still living in. The big benefit is that the cost of staging could be much lower since professional stagers can work with the furniture you already have in your home.

The downside is that it requires more upkeep throughout the process—specifically, regular cleaning and decluttering on the seller’s part. One way sellers can make it easier to keep a home staged while still living in it is to rent a storage unit. This allows sellers to temporarily store items that might negatively influence buyers and ensure the home stays clutter-free.

How Do You Stage a Home with No Furniture?

When selling a vacant home, one option is to rent furniture to place throughout the house. This is highly effective and should be done before professional real estate photos are taken. You can also hire a professional home stager to come in and add furniture. Unfortunately, both of these options can be on the expensive side of home staging.

In many cases, virtual home staging is a simple, affordable alternative and can be done after photos are taken of the vacant property. With virtual staging, furniture is digitally placed into the photos, allowing potential buyers viewing your home listing to get an idea of what your home would look like with furniture. This can go a long way in helping to improve the chances that your home will sell.

Of course, there is a downside of using virtual home staging. While the images of the spaces look great online, the house will still be vacant when the buyer visits for a showing. Typically, potential buyers know that a home was staged virtually, but it can still be jarring to walk into an empty space.

Does Home Staging Work?

How effective is home staging? Staged homes sell much faster than non-staged homes. In fact:

Non-staged homes spent an average of 184 days on the market.

After staging, these previously non-staged homes sold on average in 41 days.

Homes that were staged prior to going on the market sold on average in 23 days.

The entire purpose of staging a home is to help get it sold. These statistics show that’s exactly what it does.​

Research into home staging shows that homes staged prior to going on the market sold on average in 23 days.

Is Home Staging Worth It?

Is home staging worth the investment? According to Realtor.com, staged homes sell on average for 20% more than non-staged homes. Selling faster also saves the seller a significant amount in carrying costs.

In other words, the investment you make in staging your home ahead of putting it up for sale can ultimately pay for itself with a faster sale. After all, the longer your home sits unsold, the more likely it is that you won’t be able to get your asking price.

Is Home Staging Necessary?

Homes can be sold without being staged. But if you’re talking about selling quickly and for top dollar, staging is a necessity. Even in a seller’s market where homes are sold in a matter of days, staging can lead to even more showings, more offers, and better opportunities. Staging your home could be the difference between one good offer that you have to accept or multiple good offers and a bidding war that benefits you.

Home staging can be tax deductible! Essentially, the IRS views home staging as an advertising expense for the home, so the cost of staging your home can be deducted as part of your selling expenses.

Preparing your home for sale? Move personal items, valuable belongings, and clutter to Lock Box Self Storage.